Prior to joining PS212, Lara got her first taste of naming while interning for Siegel+Gale’s naming team in New York. With a background in graphic design and the visual arts, she brings a creative sensibility to her work and has experience integrating creativity with strategy, adeptly bridging the gap between visual elements and their alignment with business or branch strategies.

Since joining PS212 in 2022, Lara has worked on a diverse array of naming and strategy assignments across industries including technology, healthcare, finance, CPG, and start-ups. Her client list includes companies such as Microsoft, Sonos, GE, Citadel, T-Mobile, ESPN, and others.