Jaclyn applies a comms, marketing and linguistics background to the world of naming. Before PS212, Jaclyn spanned in-house and agency teams helping brands express themselves strategically and creatively. At Boeing Jaclyn steered cross-functional global advertising campaigns, websites and naming for Boeing Commercial Airplanes. On the agency side Jaclyn worked across clients such as Amazon, Alibaba, L'Oréal and Procter & Gamble with focus on brand evolution and technology experiences.