Etsy Studio

Etsy created their first new market since 2005 and we named it Etsy Studio: A new market designed exclusively for buying and selling craft supplies and tools.  We decided on the word studio for its rich associations with art, creativity and getting things done, as well as its ability, as a simple generic word, not to overshadow or seem disconnected from the Etsy brand. Sometimes the most practical, simple answer to a new name makes the greatest creative impact and the most strategic sense.

Naming

Morsel

Personal Health App

Naming

TrueCourse

Flight Management System

Naming

Windows Hello

Facial Recognition Technology

Strategy and Design

UFC

Brand Definition and Platform

Strategy and Design

CMMB

Visual Identity and Supporting Visual System

Naming and Design

Microsoft Rewards

Naming and Badge System for Microsoft Rewards Program

Design

CBRE Global Reports

Collection of Global Reports

Naming

WattStation

Electric Car Power Station

Strategy and Design

GE Idea Works

Positioning and Supporting Visual System

Design

GE Crotonville

Supporting Visual System

Naming

Groove

Music Player

Design

Women's Professional Soccer

Supporting Visual System, Playoff Logo, and Championship Logo

Naming

Corvix

Data Visualization Tool

Strategy and Design

CBRE Annual Shareholder Meeting

Meeting Theme, Visual Toolkit, and Assets

Naming

Dexus

Healthcare Image Management System

Design

Sochi 2014 Olympics

Worldwide Partner Supporting Visual System

Naming

Hydrecycle

Water Treatment Operation

Naming

Durathon

Industrial Use Battery

Naming and Design

KRIS

Resource Integration System

Naming

Cadence

Rail Management System

Naming and Design

Taleris

Data Analytics Company Name, Logo, and Visual System

Design

London 2012 Olympics

Worldwide Partner Supporting Visual System

Naming

Continuum

Phone and PC Integration

Design

GE Software

Supporting Visual System

Naming

OpSheild

Industrial Grade Firewall

Naming

Brillion

Intelligent Home Management System

Naming

Industrial Internet

Category Term

Design

GE Telligent Light Bulb

Package Design

Naming

GridIQ

Smart Grid Solutions

Naming

Nexen

Technology Platform

Design

PGA

Organization-wide Supporting Visual System

Naming

Passport

Commercial Airplane Engine

Naming

FlashPad

Portable X-Ray

Naming

Spectrum

Business Intelligence

Naming

Vscan Extend

Portable Ultrasound Device

Design

Vancouver 2010 Olympics

Worldwide Partner Supporting Visual System

Naming

SolarStream

Solar Receiver Technology

Design

PGA 100 Years

Special Use Logo and Supporting Visual System

Naming

TrueChoice

Commercial Engine Services

Naming

HealthAhead

Corporate Health and Wellness Program

Design

Lowe's Consumer Credit Card

Supporting Visual System

Naming

Telligent

LED Light Bulb

Design

GE Ecomagination

Supporting Visual System

Naming

ClearCurrent

Gas Turbine Filtration

Design

British Triathlon Federation

Supporting Visual System

Design

GE Leading & Learning

Identity and Supporting Visual System

Naming

Intelligence Engines

Insight Tools

Strategy and Design

PGA Championship

Event Logo

Naming

Alterra

Locomotive Engine

Naming

Digital Pulse

Data and Analytics Platform

Naming

AutoServe

Healthcare Workflow System

Design

GE Ecomagination Bus

Vehicle Wrap

Naming

Recurrent

Water Treatment System

Design

PGA Junior Golf

Program Logo

Naming

Align

Circadian Rhythm Light Bulb

Design

GE Recruiting Materials

Supporting Visual System and Suite of Applications

Design

GE's GLBTA

Primary Mark and Poster Series

Design

Shanghai Expo

Corporate Sponsor Lock-up and Supporting Visual System

Naming

Corescore

Visceral Fat Exam

Design

Get Golf Ready

Industry Supported Program Logo

Naming

Sensory Suite

Patient Controlled Mammography Environment

Design

GE Evergreen

Logo and Supporting Visual System