With over fifteen years experience in advertising and branding, Dan's spent the last ten devoted exclusively to naming. He has an appreciation for simple, effective language, and the magic that comes from finding exactly the right word. Dan has a history of leading major projects for some of the world's most well known brands and cultivating lasting relationships along the way. His client list includes companies like Google, General Motors, SAP, PwC, American Express, Disney Parks, Dr Pepper, L’Oréal, Beam Global, Verizon as well as many, many startups.