Names are the fundamental handles by which we grasp the world around us—from our personal identities to the organizations, products, and branded experiences that shape our daily lives. Originally published in Branders Magazine, Issue 38.

A look at language used in tiering, by our friend John Elliott, a PhD in linguistics with a focus on ontology, and founder of Elliott Verbal.

What is it and do you need one?

Seems like one thing everyone can agree on is panning a company name change.

Ever wonder how the Volvo name got rolling (literally)?

How aligning on a few simple questions can lead to more effective outcomes.

Brand language is more than just words — but words pave the way to participate.

The role artificial intelligence should (or shouldn’t) play in naming things.

Want a sip of Liquid Death? This provocative brand name has just as compelling a story as the name itself.