A look at language used in tiering, by our friend John Elliott, a PhD in linguistics with a focus on ontology, and founder of Elliott Verbal.

What is it and do you need one?

Seems like one thing everyone can agree on is panning a company name change.

Ever wonder how the Volvo name got rolling (literally)?

How aligning on a few simple questions can lead to more effective outcomes.

Brand language is more than just words — but words pave the way to participate.

The role artificial intelligence should (or shouldn’t) play in naming things.

Want a sip of Liquid Death? This provocative brand name has just as compelling a story as the name itself.