Brand Architecture

The GridOS portfolio, part of GE Digital Grid Software business, needed a story, structure, and consistent naming approach to help both internal teams and clients understand all the portfolio has to offer.

We gave GridOS a new product name, Orchestration Software. We also reorganized the GridOS portfolio and rebuilt the brand architecture to tell a consistent story about the GridOS brand.

We also crafted a best practices document that includes everything needed to understand the GridOS portfolio and how to name moving forward. The logic and definitions provided are meant to guide internal teams to correctly classify and name offerings.