Best Practices
Establishing what and how to name before a naming request comes in saves time and money. More importantly, it keeps your portfolio and the story of what you offer clean, clear, and on strategy.
Why Naming Best Practices Matter
Whether you receive a few naming requests a year or hundreds, having a naming best practice in place allows you to quickly identify which of those requests warrants a name, what level of effort to apply to any request that qualifies, and how to select the right name. Having the proper guidance guarantees a future of names when needed, with a defined purpose, and in the appropriate style.
Our Approach
Every organization is different and every best practice we build is tailored to each client, their culture, the industries within which they operate, and the audiences they serve. While every best practice is custom, most assignments include at least the following:
Current Approach, Architecture, and Names
Whether formal or informal, most organizations have an approach to naming. Instead of assuming the approach needs to be reimagined, we start by learning what’s in place, what works, and why. In keeping with that philosophy, we’ll speak with individuals across the organization to understand how current naming requests are fielded, which are acted on, the process taken to get to a name, and the people involved. We’ll also dig into your brand architecture, business strategy, brand strategy, and brand names by business, team, geography, and primary function.
Define the Degree of Change
Next, we’ll outline what the organization should start, stop, and continue with respect to naming. Our recommendations will be based on what we learned about the current approach and our experience in establishing naming best practices across industries for organizations of different sizes.
Author, Educate, and Implement
We’ll draft your naming best practices, including naming principles, process, people to involve, and the tools to support naming across your organization. Getting people to understand what naming is, how it impacts business, and the approach moving forward is an essential step. To this end, we’ll design an effort to educate colleagues across disciplines on naming and your organization’s approach to naming. As we’ve done for others, we’ll help implement the best practices by cycling at least a number of naming requests through the updated approach.
Whether your organization is small or large, a start-up or seasoned, we’d like to help you create the ideal approach to naming. The best way to determine how we can help is if we talk. Please fill out the following form and we’ll respond as quickly as we can.
Let’s talk.
We’re excited to learn more about you. Please fill out the following and we’ll respond as quickly as we can.
By submitting this form, you agree to our privacy policy and terms of service.