Company Naming

Members of the Auptix leadership team felt their company name was getting in the way of their business. We invited the client to contribute their own ideas to the naming process. As it turned out, both the client team and PS212 arrived at the name Flock. This created enthusiastic support across teams for Flock as the perfect name for what makes the company unique – shared freight trucking coming together and moving across routes in the most natural, integrated, and efficient way.