Company Naming

TrialSpark, a biotech company specializing in accelerating clinical trials, asked us to develop a name that would allow them to evolve into a full-scale pharmaceutical developer. The company needed a name that effectively straddled two stories that they wanted to tell their widening audiences—one of the speed and innovation associated with their tech startup roots, and one of time-tested, science-based pharmaceuticals. We developed the name Formation which retained an aspect of their edgy, tech-focused roots, while letting them tell a new story of drug development in a clear and simple way.