GE Appliances
Product Naming
GE’s expanding line of smart home appliances included an intelligent water heater which supplements traditional heating elements with ambient air to maintain water temperature. We created the product name Geospring.
Product Naming
When GE entered the smart home category, they introduced a central hub that allowed appliances to communicate with each other and homeowner over the internet. We created the product name Brillion to suggest the reach and intelligence of the device.