Initiative Naming

Founder and CEO of Citadel Securities, Ken Griffin, created a civic engagement initiative to reflect his vision – to champion initiatives with the power to transform lives. Areas of focus include charting a new course for academic success, helping communities in need, closing the digital divide, championing free speech, and designing technology for environmental resilience.

His team turned to us for the initiative name. The name needed to reflect Ken’s approach to life and that the initiative was to inspire others to affect change.

We named the initiative Griffin Catalyst.