Company Naming

Web.com owns some of the most recognizable companies in digital branding. As Web.com grew through acquisition, they outgrew their name. With such a wide range of diverse companies falling under the new umbrella, we needed to find a name that not only signaled a new story for the street, but at the same time, spoke to, and energized employees from a diverse collection of cultures and businesses.  

We created the new company name Newfold to signal a new era for the industry, business, acquired brands, and family of employees.