Technology Platform Naming

Pearson is the world’s leading learning company, offering material, tools, and products for learners of all ages, across nearly every subject imaginable. Despite their broad capabilities, Pearson has been perceived as a hardcopy textbook provider and not given much credit for the digitization of those textbooks.

Pearson developed a new courseware platform to support over 2000 textbook titles with integrated assignment building, assessments, and grading to support their transition from print to digital text. They reached out to us to create a name for the platform that they could use to communicate to internal and external audiences including customers, partners, and the press.

We created the technology platform name Global Learning Platform.