Where we work: New York Naming Agency

Naming and Branding Services for the New York Area

Naming and Branding Services for the New York Area

PS212 Naming & Branding agency services are available globally via online communications, with employees sitting on both the East and West coasts of the United States. The majority of PS212 team members sit in New York, New Jersey, and Philadelphia, making it easy for companies with offices on the East coast to connect for live in-person meetings or simply the added benefit of being in the same time zone for consistent virtual communication. We offer naming and branding services to companies both large and small, global, or local. Our Partners, Dave Gaglione and Nik Contis, have been in the naming industry for over 30 years and started PS212 in 2008.

How did the city of New York get its name?

New York City is one of the most iconic cities in the world. In 1664, the English captured the city from the Dutch, who had named it New Amsterdam. After the English took control, they renamed it New York in recognition of James Stuart's title as Duke of York. NYC is known as the 'The Five Boroughs', referring to the city’s five boroughs: Manhattan, Brooklyn, Queens, the Bronx and Staten Island. Various names or nicknames for the city are The Big Apple, The Empire City, The Capital of the World, Gotham, The Concrete Jungle, and famously The City That Never Sleeps, all highlighting different aspects of the city's history and culture.

We have experience working with New York based clients such as Pfizer, Morgan Stanley, City of New York, Tapestry, Formation Bio, ACLU, The Africa-America Institute, and Etsy. Please refer to our clients page to explore other companies we have worked with.

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