Our Experience with Start-up Naming
A Challenging Yet Pivotal Step to Establishing Your Brand's Identity
Naming a start-up is a pivotal step in the development of a business's brand. It is the first impression and introduction to your company or organization. We help our start-up clients find a name that aligns with their vision and resonates with key audiences.
A specific consideration in regard to start-up naming is ensuring we create a name that can grow with the company. Knowing that a start-up is typically a company in its first stages of operation, we want to avoid choosing a name that overly defines the business at a moment in time. If you do end up running into business hurdles because of a limiting company name, PS212 can help to re-name the company, as we develop names that provide both clarity and flexibility for growth.
When naming, it is important to consider all the audiences this name will be relevant to, whether that be clients, investors, journalists, or perspective employees. Being aware of the various mindsets this name will need to make sense for, helps structure the creative development process, and in the name selection process.
PS212 has helped start-ups at various points in creating their verbal brand identity. Those partnerships include Braid, Wisk, TrialSpark, Evident, Minted, Etsy and Flock Freight, to name a few. These projects, in part, included the exploration of alternative name candidates, naming research, domain name availability, preliminary trademark screenings, Cultural Sensitivity Analysis™, and linguistic evaluations. This comprehensive approach to company naming provides a mindfulness about our partner’s business goals and vision which allows us to deliver strong brand company names.
Check out some of PS212’s start-up client partners on our Clients page.
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