Company Naming

Wyndham bought a series of companies, competing products, and tech platforms to strengthen their customer-to-customer sharing service to compete with Airbnb. They needed a company name that could represent the current acquisitions under one umbrella, while offering the potential to expand with a diversifying portfolio as the company acquired new products, platforms, and businesses.  We named the new company Panorama, which resonated with the CEO as a metaphor for broad future opportunity while also representing all the goodness in their present portfolio. The name also plays well to the travel panorama that is Wyndham, the largest hotel and resort franchisor across the world.