Service Naming

Sonos built on their success in homes as the premier, superior sound solution and introduced a business-specific solution. Sonos now offers businesses ”sound at your service” giving business owners the ability to oversee the sound experience in each location from any location.

In addition to creating the name, Sonos asked us to consider the best naming strategy including if and how to use the Sonos brand name. We believed it was essential to feature Sonos as the hero and to add a service name that would complement the parent brand.

The brand name – Sonos Pro – simply says who this service is for, suggests unparalleled control, and signals sound as a service.